The Iconic celebrated their 12 birthday with the 'Shop That Stops the Nation' campaign.
This was a day-long event, wherein every hour of the day held a 2-minute-window where the brand gave away 'Wishlisted' items to its users. The condition was that you had your Iconic App open during the randomly picked timeframe. WiredCo teamed up with The Iconic setting up a clock display in Sydney Harbour as part of the campaign.
This was a day-long event, wherein every hour of the day held a 2-minute-window where the brand gave away 'Wishlisted' items to its users. The condition was that you had your Iconic App open during the randomly picked timeframe. WiredCo teamed up with The Iconic setting up a clock display in Sydney Harbour as part of the campaign.
My job was to create the animations which were displayed on the clock.
